The league is driving exposure for corporate partners while exciting tennis fans in the arena and at home.
Built around a simple premise, that professional tennis should be as entertaining as it is competitive, INTENNSE has reimagined what professional tennis can look like. Its ninety-minute format delivers 60% more active play and four times more scoring opportunities than traditional tennis, with simplified scoring, co-ed team dynamics and a fast-paced structure designed to keep fans engaged from first serve to final point.
“Hitting the midpoint of the season, we’re seeing exactly what we set out to build come to life,” said Charles Allen, CEO of INTENNSE. “Fans and families are filling the arena, sponsors are seeing the return on their investment, and people all over the country are discovering this league for the first time and sticking around. That kind of growth is the result of a format that’s genuinely fun to watch and a team that has poured everything into telling these players’ stories the right way.”
BY THE NUMBERS: INTENNSE’S 2026 MIDSEASON REPORT
Attendance: Live attendance at INTENNSE Arena at Assembly Studios in Atlanta has grown more than four times year over year, including four sellouts, eclipsing the 2025 total and reflecting surging demand from local communities and growing national awareness.
Social Media: Using a strategy that combines organic, narrative storytelling with an all-access approach, INTENNSE grew its audience by putting players in the spotlight in ways tennis audiences had never seen before.
Across every key metric, from followers to impressions to engagement, the league posted triple-digit year-over-year growth, with video consumption leading the way. And the growth wasn’t simply a matter of posting more: impressions, video views, and engagement all outpaced the increase in content output, proof that INTENNSE’s content isn’t just reaching more people, it’s resonating with them. The numbers tell the story:
• Total audience grew from 4,612 to 38,303, representing 730.5% year-over-year growth. • INTENNSE generated 11.7 million impressions, an increase of 798.7% compared to the same period last year. • Video content drove 3.67 million views, a 930.9% year-over-year increase, highlighting significantly stronger video performance. • Engagement climbed from 14,732 to 121,520, a 724.9% improvement, showing substantially stronger audience interaction alongside follower growth. • Publishing volume nearly doubled, increasing from 552 to 1,082 posts. Despite a 96% increase in output, impressions, video views, and engagement all grew at a much faster rate, demonstrating improved content performance and efficiency.
Viewership
YouTube: If INTENNSE’s social numbers tell a growth story, YouTube tells a breakout one. Subscribers, views, watch time, and impressions all surged by triple and even quadruple digits year over year, with monthly views in particular climbing into the millions, a clear signal that fans aren’t just discovering INTENNSE, they’re sticking around to watch. The numbers:
• Over 40,000 watch hours in June 2026 alone across 165 pieces of content (livestream, narrative longform, Shorts) • Doubled the league’s click-through rate from 2.40% to 5.60% year over year • Monthly views skyrocketed to 6.2 million in June 2026, driven heavily by optimized short-form strategies, live coverage, and collaboration with key strategic players and influencers with large audiences. • TV viewing makes up 60% of watch hours, indicating that viewers believe the broadcast is high quality and can be consumed like a traditional sport.
Broadcast/Streaming Platforms: With a philosophy rooted in discoverability and awareness, INTENNSE is available across more platforms than last season, giving fans every opportunity to find the league wherever they watch, whether through traditional broadcast, streaming, or digital platforms.
Broadcast (2) • WANF Atlanta • Peachtree Sports Network
RSNs (2) • Altitude Sports • MSG
FAST Channels (7) • Swerve TV • Scripps Sports Network • NESN NATION • Free Live Sports • Unbeaten Sports Channel • Adrenaline Plus • Sports First
Streaming Platforms (3) • Zone TV • EEL TV • NEO TV
Corporate Partners: Sponsorship revenue has scaled dramatically through the midseason point as the league transitioned from emerging property to a legitimate platform for corporate partners seeking high-visibility, purpose-driven sports sponsorships. • 13 partners in 2026 • 30,671% year-over-year increase in corporate partner revenue
Community Initiatives: INTENNSE staff has been active in the community, forging relationships with local clubs and hosting special events to deepen understanding of the format. • 11 events • 770 attendees • 10 host club partnerships
Pulse Partners: INTENNSE brought in celebrities from sports and entertainment as part-owners for league franchises. The celebrity owners work closely with their teams and are visible courtside and across league social media accounts.
Combined, INTENNSE’s Pulse Partners reach over 8.22 million followers across their social media platforms.
Current Pulse Partners • Shep Rose (Bravo/Southern Charm) - Outriders • Toya Bush-Harris (Bravo TV/Married to Medicine) - Rise • DJ Irie - (World Renowned Professional DJ) - Sting • Sloane Stephens (WTA Player/2017 U.S. Open Champion) - Rips • Diego Schwartzman - (Former World No. 8) - Ridge • Bob and Mike Bryan (Most Successful Doubles Team in Tennis History) - Smash • Terrell Owens (NFL HOF) - Inferno • Martin Brodeur (NHL HOF) - Freeze • Tre Boston (NFL Retired, Carolina Panthers) - Unaffiliated in 2026
Tickets are on sale now, and fans are encouraged to secure seats early for the first chance to experience INTENNSE live. Purchase tickets here.
For partnership information, contact Kevin Wagner at Kevin@intennse.com.