Historic growth across attendance, viewership, social media and sponsorship punctuates a breakthrough second season
Built around the premise that professional tennis should be as entertaining as it is competitive, INTENNSE used its second season to show that its reimagined format can drive sustained growth. The league's format delivers more active play and more scoring opportunities than traditional tennis, with simplified scoring, co-ed team dynamics and a fast-paced structure.
"When we look back at the 2026 season, what stands out isn't just the growth, it's that every part of the business grew together," said Charles Allen, CEO of INTENNSE. "Our fans in the arena, our audience at home, and our partners all showed up in bigger numbers than we imagined, and Freeze and Outriders delivered a championship Arc that matched the season. This is the foundation we are continuing to build on."
BY THE NUMBERS: INTENNSE'S 2026 SEASON Attendance: Ticket sales at INTENNSE Arena more than tripled year over year. Nearly 8,000 fans attended across 28 events at the 500-seat arena, with nine sellouts.
Ticket revenue grew more than seven times year over year, while revenue per match increased more than three times over 2025.
Social Media: INTENNSE grew its audience through organic storytelling and an all-access approach centered on players.
The league posted triple and quadruple-digit year-over-year growth across followers, impressions and engagement, with video consumption leading the way. Growth in impressions, video views and engagements outpaced the increase in content output.
● Total audience grew to 56K followers across platforms, a 403.5% increase year over year, with net audience growth of 29K new followers, up 270%. ● INTENNSE generated 26M impressions, a 406% increase year over year. ● Video views reached 254M, a 1,037% year-over-year increase. ● Engagements climbed to 397K, an 808% increase year over year. ● Publishing volume nearly doubled, from 1,422 to 2,810 posts (+97.6% YoY), with impressions, video views and engagements all outpacing that increase. ● Instagram led the league's social presence with 40K followers.
Top Performing Content: The season's highest-performing content centered on elite shot-making, clutch performances and player storytelling. The top-performing post generated more than 547K views and over 21.5K likes; multiple additional posts surpassed 200K views.
Distribution: YouTube: Championship Weekend produced the biggest numbers of the league's broadcast history. The Championship Final drew the highest live concurrent viewership, while the Championship Semifinal produced the longest average watch time of any stream in league history. Across Championship Week, INTENNSE generated 1.73M views and 8.4K watch hours.
Broadcast/Streaming Platforms: INTENNSE expanded its platform footprint from last season, giving fans more ways to find the league across broadcast, streaming and digital platforms.
Broadcast (2)
● WANF Atlanta ● Peachtree Sports Network
RSNs (2)
● Altitude Sports ● MSG
FAST Channels (7)
● Swerve TV ● Scripps Sports Network ● NESN NATION ● Free Live Sports ● Unbeaten Sports Channel ● Adrenaline Plus ● Sports First
Streaming Platforms (3)
● Zone TV ● EEL TV ● NEO TV
Corporate Partners: Sponsorship revenue scaled sharply over the season as the league moved from emerging property to an established platform for corporate partners. INTENNSE closed the season with 13 partners and a 30,671% year-over-year increase in corporate partner revenue.
● Cellairis: Founding Partner & Official Focus & Education Partner ● Vita Coco: Exclusive Electrolyte Beverage Partner ● iHeartRadio: Official Partner ● Payment Labs: Proud Partner of INTENNSE ● Centerline Athletics: Official Apparel Partner of INTENNSE ● Emory Sports Medicine: Official Sports Medicine Provider ● Wilson & Luxilon: Official and Exclusive Ball, Official Racket, & Official String (Luxilon) ● Pro Stringer: Proud Partner of INTENNSE ● Love-All Coffee: Proud Partner of INTENNSE ● BOAST: Proud Partner of the INTENNSE Challenge Series ● Assembly Studios ● Universal Production Services ● Visit Sandy Springs
Earned Media: INTENNSE received four times the earned media coverage it received in 2025, with a higher share of that coverage originating from third-party sports, business and tennis outlets rather than league-issued communications.
Community Initiatives: INTENNSE staff built relationships with local clubs and hosted events to grow understanding of the format.
● 20 events including scrimmages, adult and kids’ events ● 1100 attendees ● 10 host club partnerships
Topline: Together, the numbers point to a league that is not just growing, it is building a durable fan base, a proven broadcast product and a sponsorship platform that corporate partners and investors are eager to be part of heading into 2027.