Known as the three-time championship DJ of the Miami Heat and one of the most recognized voices in sports entertainment, DJ Irie has spent years building a presence in the tennis world that goes well beyond courtside appearances. As founder of the Irie Foundation, he has driven meaningful youth empowerment programming across South Florida – and tennis has been a consistent thread throughout. The foundation’s anchor event, Irie Weekend, produces the Game, Set & Give Pro-Am charity tournament and The Big Serve Youth Tennis Clinic, both promoting his love for the game and encouraging beginners and pros to give back while building a passion for the sport. DJ Irie has also made recurring appearances at marquee events like the Desert Smash during the BNP Paribas Open at Indian Wells and Taste of Tennis in Miami and New York, making the sport part of his personal and philanthropic identity.
As a Pulse Partner and part-owner of the Sting, DJ Irie will bring his energy, platform, and genuine love of tennis to INTENNSE’s growing ownership group. His ties to the professional tennis community – and his track record of using sport as a vehicle for youth development – align directly with INTENNSE’s mission to grow the sport and engage new audiences on and off the court.
“Tennis has always been part of my world – from charity weekends in Miami to the biggest tournaments on tour. So when the opportunity came to actually own a piece of something like INTENNSE, it felt like a natural next step,” said DJ Irie. “The Sting, the league, the format – this is something I genuinely believe in, and I’m excited to bring my community along for the ride.”
"DJ Irie has spent years showing up for tennis in ways that go far beyond the spotlight. His foundation work, his Pro-Am tournaments, his clinics for kids in Miami — that kind of genuine, sustained commitment to the sport and the community around it is exactly what INTENNSE is about, said Charles Allen, CEO, INTENNSE. “We're thrilled to have him as part of the Sting."
DJ Irie joins a strong and growing roster of INTENNSE Pulse Partners that includes Terrell Owens, Martin Brodeur, Tre Boston, Sloane Stephens, The Bryan Brothers, Shep Rose, Diego Schwartzman, and Toya Bush-Harris, each bringing a distinct voice and perspective to the league.
The 2026 INTENNSE season runs from June 5 through Championship Weekend, July 31–August 1.
General admission tickets are on sale now, and fans are encouraged to secure seats early for the first chance to experience INTENNSE live.
Opening Weekend Schedule
- Friday, June 5 – 5:00 p.m. – Outriders vs. Fortune
- Friday, June 5 – 7:00 p.m. – Altitude vs. Freeze
- Saturday, June 6 – 5:00 p.m. – Sting vs. Rise
- Saturday, June 6 – 7:00 p.m. – Inferno vs. Ridge
For partnership information, contact Kevin Wagner at Kevin@intennse.com.